Many people think of search engine optimization as a complicated topic that only professionals can do. While it is wise to use the services of professional search engine companies, many average website owners may not have the budget to afford it.
For them, they need to learn the basics of SEO. Search engine optimization is about creating a site that can attract as much organic search engine traffic as possible. This is accomplished primarily by using on and off page optimization strategies.
Your website should be targeted for a main keyword that you selected. If you are new to internet marketing you need to pick a term that is not too competitive but still gets enough searches each month. Place this keyword in your title, description and keyword meta tags. Also add an H1 header to your page with this keyword, also you can bold this keyword once in the body of your page.
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You also need to take part in reciprocal linking and writing articles to maximize the number of backlinks to your site. Also keep adding fresh unique content regularly to your site as this will help to keep your visitors coming back and improve your ranking also.
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