There are many benefits to search engine optimization. The first and obvious being that you will be able to get tons of traffic to your site for free. Also search engine traffic is targeted which means that it is much more likely to convert than most other forms of traffic.
While it may take some time to get organic search engine traffic it is definitely worth optimizing your site for the search engines. Use search engine optimization as an additional source of long term traffic in addition to immediate paid traffic as part of your marketing campaigns.
Some seo best practices include making sure that the keyword that you are trying to target is included in the title of your pages. Make sure the main keyword of your site is in your home pages title tag and also somewhere in the description. You can also add it to the keywords meta tag but do not bother adding more than 3-4 keywords in that tag as search engines do not pay too much attention to it.
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