The google adsense program offers many different adsense formats. How you use these formats can have a direct impact on how well your ads perform on your site. For the text ads, you can get the following formats:
Leaderboard (728x90)
Banner (468x60)
Half Banner (234x60)
Button (125x125)
Skyscraper (120x600)
Wide Skyscaper (160x600)
Small Rectangle (180x150)
Vertical Banner (120x240)
Small Square (200x200)
Square (250x250)
Medium Rectangle (300x250)
Large Rectangle (336x280)
For the link units you can get the following formats:
(120x90) – This can display up to 5 links
(120x90_4) – Displays up to 4 links
(160x90) – Displays up to 5 links
(160x90_4) – Displays up to 4 links
(180x90) – Displays up to 5 links
(180x90_4) – Displays up to 4 links
(200x90) – Displays up to 5 links
(200x90_4) – Displays up to 4 links
(468x15) – Displays up to 5 links
(468x15) – Displays up to 5 links
(468x15_4) – Displays up to 4 links
(728x15) – Displays up to 5 links
(728x15) – Displays up to 5 links
(728x15_4) – Displays up to 4 links
The banner size is often the poorest performing one since most people tend to ignore anything that resembles a banner so it is best to try avoiding this. Also make your ads fit into your content and blend in with your site. Make the link colors similar or the same as the links on your site.
Add some ads directly into the content of your page by making the content wrap around the ads. Use the medium rectangle or square ad units and have content from your articles wrap around them. Also try to leave a good amount of space for your content, do not squeeze your content too much, use a smaller ad unit instead. Also get rid of borders as they again tend to separate your ads and make them stand out.
Use all the ads you are allowed to on your content rich pages. So you can use 2 link units and 3 ad units. When it comes to the search box it is a good idea to not use it unless your site is a directory type site. The revenue from the search box is very low and is not worth it.
Also mix up the positioning of the ads on your site if you can. This will help with repeat visitors who may recognize where the ads are and will always ignore them but if you change things up a bit they are sure to notice the ads much more. Another good tip is to make sure each of your adsense pages are focused tightly on a specific keyword. This will draw the most relevant ads.
If your ads are relevant and on topic, and your visitors notice your ads, you are bound to get many clicks and good click through rate. The size of the text on your site can also have an impact on the effectiveness of your adsense ads. Try to get your text size to be as close to the size of the adsense ads as possible.
This will help to get your ads to blend in with your content and make it appear more natural. Another useful adsense tip is to turn of image ads in your adsense account. The problem with image ads is that they are often untargeted and many people just tend to ignore them because they stand out too much as an ad.
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