The internet presents an almost ideal environment to market digital products such as e-books. We live in the information age and if you can create a valuable information product like an e-book, many people will gladly pay you good money for it. A huge benefit of creating and selling e-books is that the overhead involved is almost nothing. Thus the profit margins are huge since it costs little to nothing to distribute an e-book to your customers.
Be rest assured that the market for e-books continues to grow as people realize that timely information is valuable. Another factor that encourages many people to purchase e-books online is the fact that they can get access to it almost immediately after buying it by simply downloading it to their pc. It is important to write about topics that are in high demand and that people are willing to pay money for.
A good place to view top selling digital products is Clickbank – http://www.clickbank.com/. Simply browse the various categories and look for high gravity (above 50) digital products. The gravity figure represents the number of affiliates currently promoting that item. This is a good way to get a feel for what kind of digital products sell well over the internet. It is important to establish yourself or whoever you decide to create the e-book as an authority figure that people can trust.
You can accomplish this by stating any educational degrees you hold or by proving via accomplishments that you are the foremost expert in the field. You can also use the free – Google keyword tool, to research niches that are searched for heavily on the internet. The size of your e-book does not need to be huge. It is better to provide a short but high quality product than a long e-book loaded with fluff. Remember that people are buying your e-book to solve some problem so give them the solution is a concise and clear manner.
Before you launch your e-book, you need to test it to make sure that people will like it. Run a beta test by offering a sample of your e-book for free to a select group of 50 to 100 individuals and ask them for feedback. This will help you to further refine your product and if people like it then you can use their valuable testimonials on your sales page which will definitely help to increase conversion rates. Do not rush the release of your e-book, research the competition carefully and create something that is clearly the best. The extra time and care taken to produce a top notch product will show up in greater revenues in the long term so have some patience.
Once your e-book is complete, be sure to create an attractive professional looking cover. There are many ways to do this including hiring a graphic artist or using tools that can help you or by learning how to use photoshop to do it yourself. Just run a search in Google for ‘e-book covers’ and you will be presented with many options to get this done. The sales page for your e-book is also very important and should be professional and benefits driven. Use graphics effectively to help increase conversion rates, again you can do this yourself or hire a professional such as Design Guru Ryan - http://www.designgururyan.com/.
Some tips to keep in mind about the sales page is to focus on the benefits of your product, build urgency to purchase now by offering a time sensitive discount, offer multiple methods of secure payment and clearly define your product as the best in its category. Perhaps one of the best places to launch your product is Clickbank as this will allow you to take advantage of a large network of highly skilled affiliate marketers. Be sure to offer large commissions – ideally 75% since many of these marketers will spend good money to send traffic to your sales page so be generous with commissions. It is also a good idea to write a press release to get the word out about your new product. Many people have made a fortune selling e-books online so be sure to take advantage of it as part of your overall internet marketing activities.
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