SEO is not as difficult as many people think it is. There are few search engine optimization basics that you need to keep in mind. Remember that there are basically two ways to optimize a site. There is on page optimization and off page optimization.
With on page optimization your goal is to structure your pages correctly. One important step is the inclusion of a sitemap. This helps the search engine spiders find the pages of your site quickly and easily so they can be included in their index. Another important point is to link your pages correctly. Each page should link back to the homepage, sitemap, about and privacy pages. Also there should be a few links to related pages too.
With off page optimization, the focus is primarily on getting backlinks to your site. One way backlinks are the best. A great way to get one way backlinks is to write and distribute articles. At the bottom of each article is a signature file where you can add your links. Make sure your links have anchor text that includes your main keyword. This will help you to rank better for those keywords.
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