Email marketing can be one of the most powerful ways to sell products on the internet. The reason for this is that you have the opportunity to build a relationship with your subscribers before you try to sell any products. Remember that most people buy only from people and sources they trust so with email you have the chance to build trust.
Using an auto responder email series is important. Consider making a free useful newsletter series related to your niche that your visitors would find valuable. You can give away some sort of exclusive bonus to attract people to sign up for your newsletter.
Research has shown that most people do not buy until after the fifth or sixth contact. So making a newsletter series around 7 to 10 messages is ideal. The first message is very important and you do not want to be aggressive in selling anything. Rather simply give away some useful free content as promised.
As the newsletter series progresses you want to slowly add in product pitches as naturally as possible. Try to make it fit in to the context of the message in the email. There are many great autoresponder services out there you can use. Aweber is probably the best as they offer unlimited autoresponders and messages and their interface is very user friendly.
The last few messages of your email series can be a little more aggressive and make it clear that your subscribers should buy the product you are recommending. It is best not to sell high end products right off the bat. Consider something lower priced first and then maybe send another email a couple of weeks later recommending the more expensive product. Some of the best converting products are those that are free to try out or cost very little to try. If the product is good quality then many people will pay the full price after they have tried it first.
You can get more people to open your emails by using the right subject line. Be sure to start each subject line with the subscribers first name as that has been shown to be effective at increasing email open rates. Also be sure to use small paragraphs of two to three sentences in each message otherwise people have difficulty reading longer paragraphs.
Also make sure that your messages always pass the spam tests in your autoresponder before you send it. Also send yourself a test message every time you create a new message to make sure it looks good. To build a list quickly you can use the squeeze page technique.
A squeeze page is simply one single page where the visitor must sign up to your newsletter in order to receive more information. This can be useful if you are sending paid traffic to your pages since you want to be able to contact your visitors regularly. Take advantage of email marketing as part of your overall strategy to make money online.
Posts
